About the Author
I've spent the last dozen years in non-profit, learning how to marry good intentions and good business practice for the benefit of others. After a career in direct marketing via magazine publishing and marketing agencies, applying my skills for the greater good was a no-brainer for me. Always the champion of the underdog, I seek out opportunities to create order out of chaos and sustainable process from fractured activity.
Adept at translating data as well as developing ideas and creative concepts into actionable plans through sustainable implementation, I gain commitment and buy-in by mobilizing direct reports and influencing stakeholders, driving sponsorship, participation and engagement, leading to increased awareness and donations. I develop systems to provide measurement, feedback and review for continuous improvement. As a catalyst for optimal change, I create bonds between and among people to achieve goals and exceed expectations.
In other words, while my professional experience is based on the foundation of marketing, my driving force is developing enduring solutions for thorny challenges - that serve the underdog and lift people up to their greatest potential.
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