Does Your Non-Profit Need Distributed Marketing Services?

Distributed marketing services are used by companies with multiple office locations, far-flung staff, and remote staff to access approved, branded materials. Essentially, it is an e-commerce based storefront for a company's marketing collateral - completely online and customized.

How do you know if this is right for your non-profit?

1. Does your non-profit have remote staff or staff located in other office locations?
2. Do you have a need to control how your materials are produced?
3. Are you concerned about brand, logo and messaging integrity? 
4. Do you have need for customized materials? 

If you answered yes to these questions, then you are probably in the market for a distributed marketing service solution. The benefits to a non-profit go far beyond the obvious distribution model:

• Increase operational efficiency - your local staff and volunteers can focus more on strategic initiatives, like fundraising and mission delivery, rather than creating materials
• Reduce production costs - by centralizing the material ordering process, you have the ability to control costs by utilizing economies of scale
• Decrease production lead times - implementing a storefront with standard offerings reduces lengthy approval processes; providing online proofing reduces proofing delays
• Allow for flexibility and reduce or eliminate inventory - updating templates and artwork in the storefront keeps materials fresh and avoids the cost exposure of outdated materials and storage fees

Moving to this kind of solution requires a savvy and solutions based print partner, dedication to the outcome, executive support, and commitment of time and resources to realize the rewards of a simple, online system.

Are you ready?